Ever wonder how we produce the photos of our communities? It’s a bit more complicated than turning on a camera and hitting the shutter button.
A single shot takes intricate planning and multiple steps to achieve the perfection that you see on our website today. Jim Houston, one of the professional photographers we’ve recently worked with, shares some of his behind-the-scenes secrets!
Jim tells us that his images are often comprised of several layers. Each is an individual shot using different settings to help capture the image and compensate for variations in the environment. For example, most interiors have the yellow light of incandescent bulbs mix with the blue natural light from the windows. While the differences may not register to our eyes, cameras definitely pick up these variations.
Adding more complications, sometimes the amount of light in the space is not adequate. Jim has provided set-up images of how he introduces artificial light sources to get the correct base layer photos to then achieve the perfect end product.
These layers are compiled and then expertly weaved together with post-production tools such as Lightroom and Photoshop.
Phew! I’m simplifying this a bit but still, it’s incredibly fascinating! Big thanks to Jim Houston for helping us show off our communities and to granting us a glimpse into this art form.
To learn more about Jim Houston, visit his website here: www.JimHoustonPhotography.com.